The Business Issue

The ability to rapidly come together and act as 'WE' - with like-mindedness and strong alignment - has typically proven to be a complex, costly, and difficult-to-manage issue. Groups collaborate to advance some topic but few strategies, projects or initiatives achieve their potential.


Typical Collaborations... Underlying Root Causes The Key is Difficulty Aligning
  • Rely primarily on conversation - endless semi-productive meetings
  • Feel forced to constrain the discussion to meet a predefined timeframe
  • Have only a sense of their alignment
  • Postpone dealing with the details
  • Are confounded when actions do not support what appeared to be agreed to
  • Generate a frustrating amount of rework and realignment
  • Fall short of the desired outcome
  • Lack of Clarity
    Dialogue comprises too many “grand themes”, platitudes, and adjectives that are open to misinterpretation and permit unspoken non-commitment.
  • Low Coverage
    Traditional conversation focuses on defining success and how to get there. Not adequately discussing the restraining factors leads to flawed plans.
  • Incompleteness
    It's not just what people will say. Not having a mechanism for bringing what people find difficult-to-discuss into the conversation leads to issues during implementation.
  • A conversation-only approach is inefficient and inadequate
  • People are willing to align at a high level but the devil is in the details when it comes to action
  • Even when groups appear aligned, they are not aware of the details of where they are misaligned
  • Alignment is never yes/no - at the level we take action it is always somewhere between 0 and 100%
  • Groups find it most comfortable talking about their joint aspirations but struggle declaring challenges
  • Alignment drifts over time, yet is not continuously managed