The Decision Design Gap

MOST EXECUTION PROBLEMs START WAY BEFORE EXECUTION.

Most execution problems are actually a decision design problem. Many organizations have invested heavily in execution. Almost none have built a process for the step before it - designing the goals and plans groups will be asked to deliver.

Qualified success.

Tangible benefits allow success to be claimed.

But most implementations fail to achieve the intended results, timeframe, or cost.

False lore.

The predominant mindset is that good people with good information designed the right goals and actions - then things went wrong in their implementation.

False positives.

We now know that is not the case. Most goals and plans start implementation with serious unseen flaws.

It's not just a people problem.

Group decision design problems have been diagnosed as behavioral.

It's first a procedural problem.

The concepts and methods groups use to design goals and actions are what first determine design quality - before anyone enters the room.

Operating in plain sight.

We measured the quality of 41 common activities groups perform to create strategies, define futures, and solve problems.

Any other enterprise process with this rating would be shut down.

Methodological misdirection.

22 of the 41 quality leaks occur before the first conversation starts.

Most groups are going into meetings and workshops with the best possible goals and plans already out of reach.

Not a silver bullet, but...

Those insights from our research became the foundation for a different approach.

One that gives groups a reliable way to design the strongest attainable goals and actions a situation allows.

How Group Design Usually Happens

A Brilliant New Way to Make Group Decisions Worse

Read the full piece →

Design quality is a technique, not a talent.

You can be a good decision maker. But decision design requires structured technique before good judgment and collaboration skills.

Move from our best to the best possible.

Traditional methods prevent groups designing the strongest attainable goals and actions. Purpose-built workflow, AI, and optimization logic puts the best possible in reach.

One shared Group Design discipline.

A shared discipline leads to shared capability - for a virtuous cycle of increasingly stronger designs and outcomes.
FAQ
Frequently asked questions
When should an organization use Optimal GDM rather than its normal meeting process?
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