
The decision design content for every participant in hundreds of groups identifying how to advance shared topics.

> Fortune 50 leadership to 5-person ventures.
> Federal policy to non-profit culture.
> Local teams to global initiatives.
> Corporate strategy to marketing campaigns.

We have currently identified 41 procedural flaws in how groups design goals and actions.
They cause the difference between the best possible goals and actions that were attainable and those the group produces - often thinking they are the best possible.
One of the most mission-critical managerial responsibilities, Group Design is an immature craft.









SchellingPoint studied the live group decision design process across 600+ real decisions involving more than 110,000 people and 30,000 leaders — collecting data in real time, not after the fact. The research captured what actually happens when groups design the goals and actions that define their future.
All source data is unadjusted and stored encrypted as creates by group members. SchellingPoint's head of research made the observations and drew the conclusions. They have been reviewed by Prof. J. Russo, Professor (Emeritus), Cornell College of Business. Prof. Russo led the MBA course, Managerial Decision Making, for whom SchellingPoint's head of research guest lectured for 14 years. A Masters graduate in Operational Research and Information Engineering conducted components of the analysis.
A book on the research, findings, and derived improvements to group decision design, approved by Prof. J. Russo, is currently in pre-production.
The research involves groups for which a shared purpose can be stated. For example, a strategy, a policy, a process improvement, a business relationship. In some cases, there was deep conflict, almost physical, but both or all parties had at least one shared reason to find a joint path forward. i.e. They are all non-zero-sum games, not zero-sum games.
A false positive is a design outcome that appears sound — rational, logical, often compelling — but carries significant inaccuracies or incompleteness invisible during the design process. Most future-defining goals and plans are false positives to some degree.