
We gathered decision design content from every participant in hundreds of groups identifying how to advance a shared topic.

> Fortune 50 leadership to 5-person ventures.
> Federal policy to non-profit culture.
> Local teams to global initiatives.
> Corporate strategy to marketing campaigns.

We have currently identified 41 procedural flaws in how groups design goals and actions.
These flaws account for the gap between Best Possible goals and actions attainable and those the group actually produces - even when it believes its output is the best possible.
One of the oldest, most mission-critical managerial responsibilities, Group Design is an immature craft.









SchellingPoint studied the live group decision design process across 600+ real decisions involving more than 110,000 people and 30,000 leaders — collecting data in real time, not after the fact. The research captured what actually happens when groups design the goals and actions that define their future.
All source data is unadjusted and stored encrypted as created by group members.
SchellingPoint's head of research made the observations and drew the conclusions.
These have been reviewed by Prof. J. Russo, Professor (Emeritus), Cornell College of Business. Prof. Russo led the MBA course, Managerial Decision Making, on which SchellingPoint's head of research guest lectured for 14 years.
A post-graduate student with a Masters in Operational Research and Information Engineering and former President of Cornell Business Analytics conducted core data analysis.
A book on the research, findings, and derived improvements to group decision design, approved by Prof. J. Russo, is currently in pre-production.
The research involves groups for which a shared purpose was known or could be identified, such as a strategy, policy, process improvement, or business relationship.
In other words, all were non-zero-sum rather than zero-sum situations.
A false positive is a design outcome that appears sound — rational, logical, often compelling — but carries significant inaccuracies or incompleteness invisible during the design process. Most future-defining goals and plans are false positives to some degree.